How do I get roofing leads after a hail storm in Houston?

Day one: pull the swath. Day two: work it. Houston is too spread out to canvass on instinct — a hail swath can stretch across Harris, Fort Bend, and Montgomery counties at once. RoofCRM imports the addresses under the swath as leads, filters out homes that already pulled a re-roof permit, and hands you a route-able list while the storm is still fresh.

Night one: the swath over Greater Houston

The Storm Map draws the hail swath as a polygon with date controls. For Houston the polygon is what tells you whether the core tracked through Katy and Cypress, crossed The Woodlands up in Montgomery County, or stayed south over Fort Bend. City-by-city guessing fails in a metro this size because a single storm rarely treats all of it the same way; the swath shows the actual streets that were under the track.

Morning one: addresses in, permits checked

Import the swath's addresses as leads — each card arrives with its hail event and a grade badge for the hardest-hit blocks. Then the permit cross-reference through PermitLookup does the sorting: a property inside the swath with no re-roof permit on file is your lead, and one with a permit on file is a knock you can skip. In a metro this spread out, skipping dead addresses is the difference between two sensible routes and six bad ones.

Day two: the call queue and the truck

Filtered leads go into the call queue with the guided script card in front of every rep, and the canvassing tracker runs the door-to-door side from the truck. RoofCRM ships as an installable PWA and has a native iOS field app with Face ID lock, so the tracker, dispositions, and lead cards all work in the cab between stops. Logging each door as you go is what keeps the afternoon routes honest about which streets deserve a second pass.

DNC-safe outreach

Do-Not-Call is enforced at the data layer: DNC numbers are withheld from reps and the call path for those leads is blocked, so a storm-time calling push cannot create violations. Email remains available for DNC numbers; quiet hours and opt-out handling cover the rest, with a full audit log behind every action.

Why the first 48 hours matter

Houston homeowners get canvassed fast after a visible hail event. The people who get three knocks on Saturday compare the first two companies they met and stop answering the door by Sunday. Having the filtered list built by day two is not a growth trick; it is the only window in which your pitch is still new information instead of the fourth version of the same script.

Honest limits

• Gulf storms often arrive with heavy wind and rain attached. The swath shows where hail was estimated, and an inspection still has to confirm real damage on any specific roof.
• Permit records lag the field — a permit pulled this week may not appear yet, so a filtered lead can still turn out to be taken.
• The storm dataset is strongest in Texas and Houston sits inside that focus, but radar-derived hail sizes are estimates, not measurements from your ladder.

The same drill is written up for San Antonio, DFW, and Austin; the state-wide version is the 48-hour playbook. The underlying data is explained on the swath-data page and the storm-data page, with the full list on the features page.