How do I get roofing leads after a hail storm in Austin?

Same drill as any Texas metro: swath, addresses, permits. When hail crosses the Austin area, the winning move is to pull the storm's hail swath, import the property addresses underneath it, and keep only the homes with no re-roof permit on file. RoofCRM runs that whole pipeline, so your Round Rock and Cedar Park routes are built the same morning the storm clears.

Where Austin storms actually land

The Storm Map draws the hail swath as a polygon with date controls, and around Austin the useful detail is which side of the metro caught the core: Travis County's central neighborhoods, the Williamson County growth corridor through Round Rock, Cedar Park, and Pflugerville, or the Hays County side. Because the swath is a polygon and not a city list, you can see that a storm touched two of those three areas and skipped the third — and route accordingly instead of driving the whole metro on a hunch.

Import, grade, route

One import brings the swath's addresses into RoofCRM as leads, each card already carrying its hail event. The grade badge surfaces the addresses under the hardest-hit part of the polygon, which is how you decide whether Monday starts in Pflugerville or on the Hays County edge. From there the leads behave like any other lead in the pipeline: call queue, canvassing tracker, dispositions, follow-ups.

Why the permit filter matters here specifically

A fast-growing metro means many roofs are newer or recently replaced, and a homeowner who re-roofed last year is not a lead this year. That is exactly what the permit cross-reference through PermitLookup sorts out: a home inside the swath with no re-roof permit on file is the lead, and a home with a recent permit on file is not worth the drive. In a market stretching from older central Travis County neighborhoods to brand-new Williamson County subdivisions, that filter is the difference between a list and a lottery.

The 48-hour window

Between the growth corridor and the central neighborhoods, someone is usually knocking within a day of the radar clearing. The first companies through a subdivision frame the homeowner's comparison for everyone after, and doors stop opening once the pitch is familiar. Building the filtered list inside the first two days means working streets while the storm is still the only thing neighbors are talking about — which is why the swath-to-leads steps live inside the CRM rather than in a separate tool you have to wait on.

DNC-safe outreach

Do-Not-Call is enforced at the data layer in RoofCRM: DNC numbers are withheld and calls to those leads are blocked from the call queue — no rep judgment required at speed. Email is still allowed for DNC numbers, quiet hours and opt-out handling cover the rest of the guardrails, and every action lands in the audit log.

Honest limits

• Coverage is strongest in Texas, but no radar-derived dataset catches every cell — pull the swath before assuming your suburb was hit.
• Permit data lags the field: a re-roof permitted this week may not appear immediately, so a filtered lead can still turn out to be taken.
• A filtered address is a lead, not a job. The roof still has to be inspected and the damage confirmed before anyone talks replacement.

The same drill is written up for San Antonio, DFW, and Houston; the state-wide version is the 48-hour playbook, and where swath data with addresses comes from explains the underlying data. Feature details live on the features page and the storm-data page.